MEMO TO BUSH TEAM: Look, I support the war. I get the part about protecting ourselves from madmen and liberating an oppressed people. But here's what you need to get: Appearances do matter. You can't say we're not waging a Christian crusade and then yammer on about your faith at every opportunity. You can't have your foreign policy architect hanging out in France with Khashoggi. And you can't say the war isn't about profiteering and then fling contracts at Halliburton.