TOTAL DICK: One really rewarding thing is when you have a friend, and he has a blog, and sometimes you write posts that link to his blog, and then you even put a permanent link to his blog on your blog and then you look at his blog every day and you notice he never links back to your blog, ever. Oh, wait, that's a really sucky thing. Never mind. (Update: So the sad sack finally linked to me. Some people don't understand anything but public humiliation. Let that serve as a lesson to him, etc.)