WILL SHILL FOR (PIZZA) DOUGH: A Portland pizza company is paying homeless folks to hold signs saying "Pizza Schmizza paid me to hold this sign instead of asking for money." Is this marketing genius? Exploitation? Or both?

If there were justice in this world, some media outlet would pay me to spend the better part of a day writing a humorous, insightful signed column addressing these very questions. Of course, I guess I'd have to actually apply for just such a job...which I haven't really done...so scratch what I said about justice. But you get the idea.